Fundamentals of digital marketing and communication
Digital culture & digital identity
Office and DTP tools (Photoshop, Illustrator, InDesign)
Artistic & multimedia design (2D animation)
Social media & community management
E-commerce & introduction to CMS (WordPress, Shopify)
Communication and sales techniques
Introduction to accounting & digital law
Digital strategy & 360° marketing
Social media management & e-reputation
Web SEO (SEO/SEA) & online advertising (Social Ads, Google Ads)
Content marketing & marketing automation (emailing, CRM)
Advanced multimedia creation: video, 3D animation, CAD/DTP
Marketing intelligence & competitive analysis
Project management and financial analysis
Legislation, quality & security in the digital sector
A BTS in Marketing & Multimedia equips students with essential skills to succeed in the fast-changing digital world.
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Proficiency in graphic design software (Photoshop, Illustrator, InDesign).
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Basic knowledge of web languages (HTML, CSS, JavaScript).
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Use of CMS platforms (WordPress, Drupal) and website management.
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Digital marketing tools: Google Analytics, Google Ads, Facebook Business Manager.
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Development of comprehensive marketing strategies (objectives, target audiences, channels).
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Proficiency in digital marketing: SEO, SEA, email marketing, social media.
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Data analysis and performance optimization (KPIs).
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Project management: organizing, planning, and delivering projects on time.
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Collaborative work with diverse profiles (graphic designers, developers, marketers).
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Creativity and innovation.
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Adaptability to the rapid evolution of technologies and digital trends.
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Web writing (engaging, SEO-friendly content).
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Visual communication (creating visuals adapted to digital platforms).
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Presentation and negotiation skills.
This BTS is particularly suited for:
The BTS in Marketing & Multimedia is an officially recognized diploma in Tunisia by the Ministry of Employment and Vocational Training.
This recognition ensures that the diploma is valid and allows students to continue their studies.
After the BTS, graduates can pursue a Bachelor’s degree abroad in countries such as France, Italy, Hungary, and others, depending on the admission requirements of each institution.
The BTS is a great stepping stone toward international studies and future career opportunities.
After a BTS, graduates can:
Prepare directly for the job market by acquiring practical and operational skills.
Broaden professional prospects by fully leveraging the opportunities offered by the Tunisian diploma.
Continue studies abroad in the third year of a Bachelor’s program and take advantage of academic pathways to international destinations.
After a BTS, graduates can:
Prepare directly for the job market by acquiring practical and operational skills.
Broaden professional prospects by fully leveraging the opportunities offered by the Tunisian diploma.
Continue studies abroad in the third year of a Bachelor’s program and take advantage of academic pathways to international destinations.
